With all of the resources available for Search Engine Optimisation, it can be hard to stay on track and maintain a campaign without getting bogged down and losing track of the big picture. Play Digital Australia is an agency that is able to understand high-level solutions for your business and keep track of your progress through deliverable tasks.
We begin with a step called “The Discovery Process”. During this time, you will be assigned a personalised SEO team that searches for every aspect of your campaign. We take the time to research and conduct an assessment of where your business is currently standing. Once we understand the known elements of your brand, we turn our attention to your target demographic. Our challenge is to discover what your consumers are searching for online. When done correctly, entrepreneurs and small business owners alike should be able to reach out to their ideal local audience within their Suburb, City, or State.
According to MOZ, SEO is “the practice of increasing the quantity and quality of traffic to your website through organic search engine results.” and Google sees successful SEO for your website when it “ranks appropriately in a spot where an unbiased potential customer would expect your site to be seen.” Higher-ranking sites are those where the business itself and the website are customer-centric and provide real value.”
For us, Search Engine Optimisation (SEO) is both art and science with a certain amount of common sense thrown in.
Trying to get your pages to organically rank higher in search engines such as Google is not one that can be achieved overnight but is a long term game. It requires time and patience.
As a business, you are trying to prove relevance and stability. This is not unlike a brick and mortar store that has been around for decades, and during that time has earned a name and reputation that gives existing and potential customers comfort in their purchasing decision.
While the landscape of how people purchase may have changed, search engines are striving to imbue the purchasing process of yesteryear in today’s business methodology. They are trying to do this by delivering in the Search Engine Results Page (SERP) relevant outcomes pertaining to you are looking for. This is where we come in. While not knowing the details of your business yet, we do know what the search engines are after in order to deliver your product and service to those who are looking for it.
Half of our team specialise in SEO and other complimentary areas. These guys deep dive into every aspect of yours and your competitors digital footprint. They look at what you are trying to achieve, investigate and evaluate. They are exceptional in what they do and this is just the beginning!
While SEO is for the long game, not every business has the time to wait and Google Ads is for the now. Working in conjunction with our SEO specialists, and some of them are SEO specialists, these guys will evaluate the best way forward for your business, whether it is brand awareness or actions required, they will deliver what you need.
This is an ever changing landscape and while it may seem straight forward, trying to link all social activity to coincide with what your business marketing strategy is can be a minefield. This is where our team come in. Helping you ensure that the image, the narrative, the hashtag, the timing match the objective and the audience.
Ensuring that your site reflects the appropriate impression that your business wants to communicate as well as relating to your target audience while making sure that it is technologically up to date is a "science". With todays ever changing outlook, design and technology go hand in hand and our guys are always pushing the envelope.
Putting all the results together that have come from triggers on your website, social platforms or email campaigns is where the fun really begins. A little "nerdy" we know, but getting that competitive advantage, remaining a step ahead of the competition is all about knowledge and this learned from the gains and losses that have come from what has been done. As much as we would like to think we get it perfect every time, we are always learning and improving.
The first step in achieving a competitive edge is to identify your competition and know their strengths and weaknesses. Understanding the competition is crucial, which is why this requires ongoing analysis. Not only can you learn best practices from competitors, but you can also learn to avoid the mistakes they make. Our team will identify what kind of SEO campaign your competitors produce and how we can improve on them.
KEY WORD RESEARCH
Play Digital Australia will conduct keyword research based on your needs as a business. The keywords will be broken down into three main types: Focus Keyword - The core keyword chosen for each page. Primary Keywords - The set of keywords that will appear in most of the description and within the content. Long-tail Keywords - These are the keywords that will only appear within the content of the website.
We perform and in depth technical SEO audit that helps us check and identify any potential ``health`` issues your site may currently have that is affecting its current rating. From this we will then work through the various items to improve its ``relevance`` and score.
At Play Digital we want to understand the dynamics of your business, this enables us to develop unique strategies that will align with your Pay Per Click objectives. We're an AdWords management company that strives to simply get it right while doing it differently.
As Pele said, ``Success is no accident. It is hard work, perseverance, learning, studying, sacrifice and most of all, love of what you are doing or learning to do.`` and this is where we come into our own. For in Search Engine Optimisation measurement is critical to success.
While throughout this process we are trying to understand your business better, it's as important that you get to know us as well. Full transparency and disclosure is what we pride ourselves on and while we may not always get it right, we always deliver commitment until we do and then we strive to improve further.
Office Address9 George Street
Strathfield NSW 2137